Business Studies 4.0 / 5 based on 1 rating ? Business StudiesCustomer needs and expectationsGCSEEdexcel Created by: Moorvi09Created on: 16-12-13 12:53 Internal Customers Customers inside the business. e.g. Employee 1 of 7 External Customers Customers that are outside of the business. e.g. Mother 2 of 7 Customer Loyalty How to keep customers loyal to your business, e.g. giving clubcards at tesco. 3 of 7 Customer Statistics The study and presentation of data. 4 of 7 Market Research Finding information about exsisting and potential customers. 5 of 7 Primary Research Information is obtained directly from customers, such as questionnaires. 6 of 7 Secondary Research Obtained from published information, such as internet, other company's. 7 of 7
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