Business - marketing mix - promotion
- Created by: Az
- Created on: 10-05-13 12:33
Other questions in this quiz
2. which is the correct definition for above the line promotion
- nobody cares
- A paid of form of promotion where a commission is paid by the media to an agency.
- A free of form of promotion where no commission is paid by the media to an agency.
- promoting above a line
3. which is not a critism of advertising
- used as a way of maintaining monopoly power
- they are boring and dull
- raises costs without adding tangible product value
- can be misleading
4. which is a form of below the line promotion
- competitions
- radio
- tv
- money off coupons
5. Which is not an example of above the line promotion
- tv
- bilboards
- radio
- newspapers
Comments
No comments have yet been made