Business - marketing mix - promotion

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  • Created by: Az
  • Created on: 10-05-13 12:33

1. Which does not inforce rules on promotion

  • the advertising, and independant committe commited to stoppiong people viewing inappropriate and generally badly produced adverts
  • Advertising standards agency
  • indpendant tv comittee
  • radio authority
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Other questions in this quiz

2. which is the correct definition for above the line promotion

  • nobody cares
  • A paid of form of promotion where a commission is paid by the media to an agency.
  • A free of form of promotion where no commission is paid by the media to an agency.
  • promoting above a line

3. which is not a critism of advertising

  • used as a way of maintaining monopoly power
  • they are boring and dull
  • raises costs without adding tangible product value
  • can be misleading

4. which is a form of below the line promotion

  • competitions
  • radio
  • tv
  • money off coupons

5. Which is not an example of above the line promotion

  • tv
  • bilboards
  • radio
  • newspapers

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