Business Studies - Marketing

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  • Created by: Billy24
  • Created on: 18-01-17 17:45
Give reasons why businesses or enterprise need marketing.
It can target the customers it wants. Marketing ensures the public are aware of the product.
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Give examples of how you can target the audience through marketing.
You can use social media, TV campaigns, Celebrities or even a Shock factor.
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Give some examples of successful campaigns.
John Lewis Adverts, Coca Cola Christmas Truck, ALS Ice Bucket Challenge.
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Give some examples of failed campaigns.
Protein World Beach Body and the Adida Colombia football team *****.
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Identify the various target markets for an organisation.
Age, Gender, Location and Income/Occupation
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Information - You will need to look at each target group and say what they want from the business.
Information - You need to say how the needs to one target group are different to the needs of another target group. (3 examples)
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Give 3 advantages of Secondary Research.
Information is already available, it is cheap and can find out what competitors are doing.
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Give 3 disadvantages of Secondary Research.
Information may be out of date, data can be difficult to make sense of and information may not be relevant.
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Give 3 advantages of Primary Research.
You can obtain the information you want, information is up to date and competitors will not have the information.
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Give 3 disadvantages of Primary Research.
It is expensive, it takes longer to obtain and can be difficult to obtain.
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Explain the Marketing Mix.
Price - how much customers pay, Promotion - how customers are informed about products, Place - the point where products are made available and Product - the features and appearance of goods and services.( The 4 Ps )
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How do businesses use Social Media (Blogs, Facebook, Twitter, Pininterest, LinkedIn, websites & apps) to promote their products?
Communicate information to millions of potential customers, can be used to reach international markets, reduces costs because your not printing and posting sales brochures and product information.
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Other cards in this set

Card 2

Front

Give examples of how you can target the audience through marketing.

Back

You can use social media, TV campaigns, Celebrities or even a Shock factor.

Card 3

Front

Give some examples of successful campaigns.

Back

Preview of the front of card 3

Card 4

Front

Give some examples of failed campaigns.

Back

Preview of the front of card 4

Card 5

Front

Identify the various target markets for an organisation.

Back

Preview of the front of card 5
View more cards

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