Domestic Business Planning
- Normally single language, nationality, culture
- Relatively homogenous market
- Data often available, usually accurate and accessible
- Uniform tax/financial climate
- Single currency
- Business "rules of the game" familiar and largely understood.
- Singular legal and political environment centred on national level authority
International Business Planning
- Multilingual/Multinational/Multicultural
- Relatiely fragmented and diverse markets
- Data colection relatively difficult/ expensive
- Variety of tax/ financial climate
- Multiple currencies differing in stablility and real value
- Rules diverse and unfamiliar
- Multiple legal/ political environments and different authority levels
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