Research gathered first hand (gathered the information yourself) - example: questionnaires, pictures, surveys, interviews.
1 of 10
Field Research - positives
Reliable - you gathered the information yourself so you can ask a large amount of people, meaning the answers will be more reliable.
2 of 10
Field Research - negatives
Time and effort - you have to collect all the information yourself. Unreliable - people could make up the answers. Expensive - paper for printing out questionnaires etc.
3 of 10
Stakeholders - meaning
An individual or organisation that can influence a business.
Tax money taken off your wages / salary. It is deducted by law. Business' pay cooperation tax. People pay National Insurance (goes towards hospitals, schools etc.
6 of 10
Goods
Something tangible - you can touch it and pick it up - example is going to the shop and buying a PRODUCT.
7 of 10
Service
Something that is not tangible - examples; having your hair cut (hairdressers) or getting your teeth checked (dentist) - it still costs money.
8 of 10
Entrepreneur - meaning
Someone who owns their own business and thought of it by themselves. They need a unique selling point and look where there is a gap in the market.
9 of 10
Entrepreneurs - examples
Levi Roots - started up his own Jamaican style sauces and foods.
10 of 10
Other cards in this set
Card 2
Front
Reliable - you gathered the information yourself so you can ask a large amount of people, meaning the answers will be more reliable.
Back
Field Research - positives
Card 3
Front
Time and effort - you have to collect all the information yourself. Unreliable - people could make up the answers. Expensive - paper for printing out questionnaires etc.
Back
Card 4
Front
An individual or organisation that can influence a business.
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