Business Studies 0.0 / 5 ? Business StudiesBusiness Studies Key WordsGCSEWJEC Created by: clairesxxxCreated on: 06-09-16 19:09 Marketing Responsible for identifying and satisfying customer needs 1 of 6 Market Research Gaining information about customers, competitors and trends through primary and secondry data 2 of 6 Primary Data Information that has been gathered for a specific purpose through direct investigation such as surveys and experiments 3 of 6 Secondary Data Information that already exists such as sales records, goverment statistics and newspaper etc 4 of 6 Qualative Data Data about opinions, judgments and attitudes 5 of 6 Market Segments Part of a market that contains similar buyers 6 of 6
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