Business Studies

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Marketing
Responsible for identifying and satisfying customer needs
1 of 6
Market Research
Gaining information about customers, competitors and trends through primary and secondry data
2 of 6
Primary Data
Information that has been gathered for a specific purpose through direct investigation such as surveys and experiments
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Secondary Data
Information that already exists such as sales records, goverment statistics and newspaper etc
4 of 6
Qualative Data
Data about opinions, judgments and attitudes
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Market Segments
Part of a market that contains similar buyers
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Other cards in this set

Card 2

Front

Market Research

Back

Gaining information about customers, competitors and trends through primary and secondry data

Card 3

Front

Primary Data

Back

Preview of the front of card 3

Card 4

Front

Secondary Data

Back

Preview of the front of card 4

Card 5

Front

Qualative Data

Back

Preview of the front of card 5
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