Business - Miss Shillabeer - Flashcards in A Level and IB Business Studies

1. Amount a market grows between two periods of time expressed as a percentage (6, 6)
6. Identifying a new idea, product or process (9)
10. Targets the firms advertising and promotional spending at the whole market, not a particular segment (4, 9)

2. Anicipation and satisfying of customers wants in a way that delights the consumer and also meets the needs of the organisation (9)
3. Divides consumers into groups with similar characteristics (6, 12)
4. Value and Volume are measures of this (6, 4)
5. Where buyers and sellers meet to exchange goods and services in return for money (6)
7. Infinate suppliers in the market with other buyers (7, 11)
8. Any business with a market share of 25% or more (8)
9. Targets smaller specific segments of the market they have identified to sell their products within (5, 9)

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