business studies unit 1 - generating and protecting business ideas

generating and protecting business ideas

sources of business ideas

• ideas can be generated by the procces of brainstorming or can come from the entrepreneur's own person experience.
• spotting trends and anticipating thier impact on people's lives
• noticing something that is missing from the market or something that can be improved
• copying ideas from other countries
• taking a scientific approach e.g dyson

Franchising

• a franchise is when a business (the franchisor) gives the right to supply…