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Generating and Protecting Business
Ideas
Sources of Business Ideas

Research suggests that there are four major sources of ideas for entrepreneurs

Spotting trends and anticipating their impact
- This was the approach adopted by Innocent Drinks
- The company, which was launch in 1999, tapped into the growing desire for…

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Franchisees must be approved by the franchisor
If the franchisor goes out of business or changes the way it does things, this will have a direct
impact in the franchisee

Protecting a Business Idea

Business ideas can be protected by using copyright, patents and trade marks

Copyright

Legal protection against…

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