Business Marketing

What is niche marketing?
very small market segment
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What is mass marketing?
cover as much of the market as possible
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Advantage of niche marketing?
less competition
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Disadvantage of niche marketing?
smaller market size, harder to grow
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Advantage of mass marketing?
customer form the majority in the market
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Disadvantage of mass marketing?
its really expensive
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What is market orientated?
delivering products that are changed or adapted for customers needs
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What is product orientated?
they solely concentrate on making the product the best it can be
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Other cards in this set

Card 2

Front

What is mass marketing?

Back

cover as much of the market as possible

Card 3

Front

Advantage of niche marketing?

Back

Preview of the front of card 3

Card 4

Front

Disadvantage of niche marketing?

Back

Preview of the front of card 4

Card 5

Front

Advantage of mass marketing?

Back

Preview of the front of card 5
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