Other questions in this quiz

2. What is product orientation?

  • When a business develops a product that will allow the company to enter new, lucrative markets that should generally increase revenue.
  • When a business responds to customer demands by creating a product fit for the specific needs of its consumers.
  • When a business develops products based on what its good at doing and the direction the company wishes to take.
  • When a business responds to customer wants and needs and designs products accordingly.

3. What is AIDA?

  • Attention, Interest, Desire, Action
  • Attraction, Investment, Development, Achievement
  • Apprehension, Investment, Discovery, Attainment
  • Asking, Interest, Dream, Aspire

4. Name the three correct factors affecting research.

  • Theoretical factors, Ethical factors, Practical factors
  • Legal factors, Monetary factors, Ethical factors
  • Morality factors, Company factors, Financial factors
  • Financial factors, Ethical factors, Legal Factors

5. Which of these is not a part of a Business to Business market strategy?

  • Hybrid strategy
  • Market orientation.
  • Use of social media
  • Cold calling

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