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6. Which of these is not a variable of market segmentation?

  • Behaviourally
  • Geographically
  • Politically
  • Demographically

7. Which of these is not an example of Secondary Research?

  • The EU
  • The Market
  • The Internet
  • Competition

8. Which of these is not an example of a Niche Market Strategy?

  • Exclusive distribution
  • USP
  • Targeted promotion
  • Price setting power

9. What is product orientation?

  • When a business develops products based on what its good at doing and the direction the company wishes to take.
  • When a business responds to customer demands by creating a product fit for the specific needs of its consumers.
  • When a business responds to customer wants and needs and designs products accordingly.
  • When a business develops a product that will allow the company to enter new, lucrative markets that should generally increase revenue.

10. What is explanatory research?

  • Involves using statistics
  • In depth research from open questions exploring decision making
  • Involves answering how and why certain customer behaviour occurs
  • Helps to define a specific problem and predict the likeliness of a customer's behaviour

11. Name the three correct factors affecting research.

  • Morality factors, Company factors, Financial factors
  • Theoretical factors, Ethical factors, Practical factors
  • Legal factors, Monetary factors, Ethical factors
  • Financial factors, Ethical factors, Legal Factors

12. Which of these is not a disadvantage of primary research?

  • Can become impractical
  • Opportunity cost
  • May not be specific enough
  • Time consuming

13. How can market share be determined?

  • By working out the proportion of the total market held by one particular company.
  • By working out the volume of products sold or working out the value of products sold.
  • ...
  • ...

14. Which of these is not a type of market?

  • Local
  • Electronic
  • Global
  • Industrial

15. Sampling should involve bias. True or false?

  • ...
  • False
  • True
  • ...

16. Which of these is not an example of Primary Research?

  • Internal Data
  • Questionnaire
  • Focus Group
  • Observation

17. What is AIDA?

  • Asking, Interest, Dream, Aspire
  • Attention, Interest, Desire, Action
  • Apprehension, Investment, Discovery, Attainment
  • Attraction, Investment, Development, Achievement