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6. Which of these is not a variable of market segmentation?
- Behaviourally
- Geographically
- Politically
- Demographically
7. Which of these is not an example of Secondary Research?
- The EU
- The Market
- The Internet
- Competition
8. Which of these is not an example of a Niche Market Strategy?
- Exclusive distribution
- USP
- Targeted promotion
- Price setting power
9. What is product orientation?
- When a business develops products based on what its good at doing and the direction the company wishes to take.
- When a business responds to customer demands by creating a product fit for the specific needs of its consumers.
- When a business responds to customer wants and needs and designs products accordingly.
- When a business develops a product that will allow the company to enter new, lucrative markets that should generally increase revenue.
10. What is explanatory research?
- Involves using statistics
- In depth research from open questions exploring decision making
- Involves answering how and why certain customer behaviour occurs
- Helps to define a specific problem and predict the likeliness of a customer's behaviour
11. Name the three correct factors affecting research.
- Morality factors, Company factors, Financial factors
- Theoretical factors, Ethical factors, Practical factors
- Legal factors, Monetary factors, Ethical factors
- Financial factors, Ethical factors, Legal Factors
12. Which of these is not a disadvantage of primary research?
- Can become impractical
- Opportunity cost
- May not be specific enough
- Time consuming
13. How can market share be determined?
- By working out the proportion of the total market held by one particular company.
- By working out the volume of products sold or working out the value of products sold.
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14. Which of these is not a type of market?
- Local
- Electronic
- Global
- Industrial
15. Sampling should involve bias. True or false?
16. Which of these is not an example of Primary Research?
- Internal Data
- Questionnaire
- Focus Group
- Observation
17. What is AIDA?
- Asking, Interest, Dream, Aspire
- Attention, Interest, Desire, Action
- Apprehension, Investment, Discovery, Attainment
- Attraction, Investment, Development, Achievement