Busin 0.0 / 5 ? Applied ScienceshudsASCCEA Created by: Laura WijsmullerCreated on: 25-03-14 20:35 Mass Market Describes the largest group of customers with specific needs and wants in an industry 1 of 6 Marketing Mix The set of market tools that the firm uses to pursue its marketing objectives 2 of 6 Market Research The process of planning, collecting and analysing data relevant to help make marketing decisions 3 of 6 Loss Leader Where a price is set deliberately below the cost of production in order to attract customers who will buy other, more profitable products 4 of 6 Labour Productivity The output produced per employee over a given period of time 5 of 6 Job Enrichment Making a job more interesting or varied so that it is more rewarding 6 of 6
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