BS11 The Marketing Environment Key Terms 0.0 / 5 ? Applied BusinessMarketing Environment A2/A-levelAQA Created by: KiranBawaCreated on: 20-05-17 13:40 31024658197 Across 1. specifies the value of one nation's currency in terms of another nation's currency. (8, 5) 6. is the arithmetic average of a set of values calculated by dividing the sum of the values by the number of values. (4) 7. is the frequently occurring value within a data set. (4) 9. is the middle value within an ordered data set. (6) 10. is a market with one seller. A business with a market share in excess of 25% has 'monopoly power'. (8) Down 2. involves gathering info directly from customers within the target market. (7, 8) 3. is a measure of the n.o of people who are out of work and are actively seeking employment. (12, 5) 4. are factors that make it difficult for new businesses to enter a market. (8, 2, 5) 5. is a statement of how a gov intends to finance its spending through taxation. This is done through a mix of direct taxes (income tax) or indirect taxes (VAT, duty on fuel, alcohol or cigarettes). (6, 6) 8. are where (and when) buyers and sellers come together to decided on price and quantity bought and sold. They're not necessarily physical locations. (7)
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