BOSTON MATRIX

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What is a product in a market with high growth and high share?
Star
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What is a product in a market with high growth but low share?
Problem child
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What is a product in a market with low growth and low share?
Dog
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What is a product in a market with low growth but high share?
Cash cow
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What stage of the life cycle is a cash cow?
Maturity
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What stage of the life cycle is a dog?
Decline
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What stage of the life cycle is a star?
Growth
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What stage of the life cycle is a problem child?
Introduction
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Which product is likely to be a strain on resouces?
Star
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Which product is most likely to break even?
Problem children
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Give 4 advantages of a Boston Matrix
Helps predict changes, helps change objectives, helps decrease risk, helps calculate share
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Give 5 disadvantages of a Boston Matrix
Dynamic, no time scale, only an assumption, no external factors, high market share doesn't mean high profit
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What is a product in a market with high growth but low share?

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Problem child

Card 3

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What is a product in a market with low growth and low share?

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Card 4

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What is a product in a market with low growth but high share?

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Card 5

Front

What stage of the life cycle is a cash cow?

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