Aspects of marketing NCFE unit 2 marketing exam

Get Revising

1. Targeted marketing involves breaking a large market into segments and concentrating all marketing efforts onto one or a few segments. (8, 9)

2. Targeting a product or service at a small segment of a larger market (5, 9)
3. The link between a consumer and the business. It is needed because people and businesses all specialise in different things . The various products and services supplied need to be sold. (4, 2, 9)
4. Aiming a product at all or most of the market. "One size fits all approach" They are the biggest, the product is aimed at a huge market. It means mass production and heavy advertising. (4, 9)