AS Media Terms

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Media Language
Techniques used in a media product to communicate to an audience
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Mis-en-scene
Everything you can see in the scene for example positioning,costumes,props
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Typography
The way in which the style,design and colour creates a meaning
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Intertextuality
Relationships between media texts
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Semiotics
The study of how people make sense of the world around them through visual information
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Icon
An icon has a physical resemblance to whats being represented (picture)
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Index
Index shows evidence of whats being represented (like a picture of smoke to indicate fire)
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Symbol
More like number and the symbol must be culturally learned
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Codes
Codes are a system of signs that create a meaning
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Ideology
Set of values,attitudes and beliefs from a societs that believes to be true
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Denotation
A literal meaning for example a photograph
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Connotation
The further meaning that can be read from signs
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Myth
For barthes "myths'' are the dominant ideologies
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Signifier
The form of a sign for example a sound,word,photograph,facial expressions
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Signified
The concept or objects thats being represented
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Narrative
Process of narrativing a story
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Plot
The main events of a text
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Narrative Structure
The structure of order in which information is being delivered to the audience
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Equilibrium
The beginning of the narrative where everything seems normal
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Disruption
An event that occurs that disrupts the equilibrium
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New equilibrium
When the disruption has been recognised and resolved and things turn back to normal
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Sub-Genre
A category of a particular genre
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Hybridity
Genres are hybridised
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Media Industries
The process of production
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Media Audiences
How media forms target, reach and adress audiences
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Conglomerate
A large company that owns several media companies
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Independent
A media company that does not fall under any conglomerate or control/regulation
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Vertical Intergration
When a media company owns companies at different stages in the life of a media product
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Horizonal Intergration
When media company owns several companies with the same thing
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Disversification
Start to diversify into other products and services
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Commerical
Gain their income through advertising
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Distribution
Process of making a media product avaliable to the audience
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Globalisation
Societies and countries around the world become connected through trade of communications
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Regulation
the control,censorship or guidence of mass media by govements
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Target audience
In which a particular media products is directed at
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Secondary audience
Viewers and consumer outside the primary audience
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Audience Positioning
The way in producers encode meaning
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Audience Categorising
The use of gategorisation to ideentify and categorising audiences
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Cultural Values
Core principals and idea on which a community based its customs and beliefs
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Reception
Proccess of receiving in which something is communicated to an audience
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Contraversial
Reaction that goes against normality
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Other cards in this set

Card 2

Front

Everything you can see in the scene for example positioning,costumes,props

Back

Mis-en-scene

Card 3

Front

The way in which the style,design and colour creates a meaning

Back

Preview of the back of card 3

Card 4

Front

Relationships between media texts

Back

Preview of the back of card 4

Card 5

Front

The study of how people make sense of the world around them through visual information

Back

Preview of the back of card 5
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