ANSOFF'S MATRIX 0.0 / 5 ? Business StudiesMarketing and competitive environmentsMarketing mixA2/A-levelOCR Created by: Michaela96Created on: 29-01-14 12:49 Define market development Where an existing product is sold in a new market/segment/area 1 of 8 Define market penetration Used to gain more of it's existing market with an existing product e.g increase portion sizes 2 of 8 Define product development a new product is made to sell in existing market e.g. modification of products, e.g apple 3 of 8 Define diversification new product in a new market 4 of 8 Give an example of a business which would be suitable for product development A pharmaceutical company 5 of 8 When's market penetration best? If a business is struggling financially 6 of 8 When's market development best? If the business has an excellent niche product 7 of 8 Which method is most risky? Diversification 8 of 8
Business Studies Unit 4: The motives for takeovers and mergers and how these link with corporate strategy 3.0 / 5 based on 2 ratings
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