Business Studies Unit 4: The motives for takeovers and mergers and how these link with corporate strategy

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  • Created by: stacey
  • Created on: 04-05-12 10:55

To gain market share - market penetration (ansoff matrix)

  • Helps gain brand awareness/reputation
  • Attract/ gian customers - acquire customers from the other business
  • Economies of scale - purchasing, technical, financial, managerial

Eg. Morrisons takeover of Safeway was to gain market share.

To protect themselves from external circumstances

  • Competition
  • Recession

Spread the risk - market development (ansoff matrix)

Eg Walmart's takeover of Asda

To remove…


shahrukh sajjad


thats been helpful

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