Ansoff Matrix marketing strategy 0.0 / 5 ? Business StudiesMarketing and competitive environmentsA2/A-levelAQA Created by: Georgew298Created on: 10-04-16 16:30 Ansoff matrix model 1 of 5 Market penetration Increased sales in an existing market by special offers e.g. clubcards 2 of 5 Product development New products in existing markets, developing the range / use especially in competive markets 3 of 5 Market Development Existing products in a new market (new geographical areas, new use of existing products) 4 of 5 Diversification New products in new markets (VERY HIGH RISK) 5 of 5
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