Ansoff Matrix marketing strategy

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Ansoff matrix model

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Market penetration

Increased sales in an existing market by special offers e.g. clubcards 

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Product development

New products in existing markets, developing the range / use especially in competive markets 

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Market Development

Existing products in a new market (new geographical areas, new use of existing products)

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Diversification

New products in new markets (VERY HIGH RISK) 

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