A2 - Business - Analysing markets and marketing

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Market analysis
A detailed examination of the features of a market such as size and sales used to predict future trends
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Moving average
A technique for identifying an underlying trend by smoothing out fluctuations in data
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Trend
A general direction in which something tends to move, e.g. sales are increasing.
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Extrapolation
A prediction of a future trend based on an identified current trend.
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Correlation
An apparent (statistical) relation between two factors (variables) which can be either positive or negative.
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Marketing data
Information gathered about the response to the marketing activities of a business
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Test market
To replicate all elements of a product launch including promotion, distribution and price, to a geographic region or demographic group to judge the viability of the product in the market before a full-scale launch.
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Card 2

Front

A technique for identifying an underlying trend by smoothing out fluctuations in data

Back

Moving average

Card 3

Front

A general direction in which something tends to move, e.g. sales are increasing.

Back

Preview of the back of card 3

Card 4

Front

A prediction of a future trend based on an identified current trend.

Back

Preview of the back of card 4

Card 5

Front

An apparent (statistical) relation between two factors (variables) which can be either positive or negative.

Back

Preview of the back of card 5
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