business 0.0 / 5 ? Business Studieskey wordsA2/A-levelNone Created by: [email protected]Created on: 29-10-17 18:13 what is market research? The collection of information that is then used to assist the business in key decisions. 1 of 5 what is primary market research? New information collected first hand by the business owner for the purpose of the business. 2 of 5 what is secondary market research? Gathers inforamtion that already exists and has been carried out by someone else. 3 of 5 what is quantitative research? Quantitative research is research results that can be analysed in a numerical way. 4 of 5 what is qualitative research? Qualitative research gathers a more in depth understanding about people's opinions. 5 of 5
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