business

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what is market research?
The collection of information that is then used to assist the business in key decisions.
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what is primary market research?
New information collected first hand by the business owner for the purpose of the business.
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what is secondary market research?
Gathers inforamtion that already exists and has been carried out by someone else.
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what is quantitative research?
Quantitative research is research results that can be analysed in a numerical way.
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what is qualitative research?
Qualitative research gathers a more in depth understanding about people's opinions.
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Card 2

Front

what is primary market research?

Back

New information collected first hand by the business owner for the purpose of the business.

Card 3

Front

what is secondary market research?

Back

Preview of the front of card 3

Card 4

Front

what is quantitative research?

Back

Preview of the front of card 4

Card 5

Front

what is qualitative research?

Back

Preview of the front of card 5

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