Verein Gegen Unwesen In Handel Und Gewerbe Kőln V Mars Gmbh [1995]

Mars imported from France ice cream bars which had been lawfully produced and packaged in a uniform presentation for distribution throughout Europe. They were presented in wrappers marked "10 per cent".

A German association concerned with the combating of unfair competition sought to stop the distribution of these goods in Germany on the ground, in particular, that the wrapping constituted misleading advertising.

Held, that the Treaty of Rome 1957 Art.30 precluded national…