Theory of planned behaviour - Azjen


The theory of planned behaviour has 3 main components;

1. Behavioural beliefs link behaviour to expected outcomes and comprise the subjective probability that behaviour produces a given response. Behavioural beliefs determine the prevailing attitude towards the behaviour

2. Normative beliefs refer to percieved behavioural expectations of a relevant social group, combining with motivational levels to determine prevailing subjective norms, the percieved social pressure to be involved, or not involved in the behaviour

3. Control beliefs involve the percieved…


No comments have yet been made