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Psychology of Addictive Behaviour
Theory of Planned Behaviour

The Theory of Planned Behaviour - Azjen (1989) created an explanatory framework for
understanding the processes that lead to addiction, but also as a means to understand prevention
and treatment.

1. Behavioural Attitude
2. Subjective Norms Intention Behaviour
3. Perceived Behavioural Control…

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concluded that enhancing self-efficacy should form a primary goal of treatment
Using The Internet
o The internet is being used increasingly to promote health behaviour change such
as giving up smoking or quitting gambling.
o Webb et al (2010) analysed 85 studies of interventions, and concluded that those


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