This model was proposed by Azjen (1975) and says we can predict a persons behaviour by looking at their 'intention'. It says that their intention is catergorised by two things, Their personal beliefs and opinions of a behaviour and societies view on that behaviour.
The model sufferes from cultural bias, it wa deveoped in the US which is an individualistic culture so it may only apply to more western cultures.
It is felt a line needs to be drawn between a persons intention and their expectation as through examining these could produce very different outcomes.
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