Reaching a Verdict

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KeyStudy2:Asch-The power of a majority influence and conformity.

Aim:To investigate the effects of conformity to a majority when the task is unamniguous(really obvious)

Method:

  • 123 american male undergraduate students at Harvard
  • Volunteers
  • Asch showed a series of lines the 'standard line' and other possible answers
  • groups of 7-9 participants
  • Only 1 of the participants was real the rest were confederates.
  • There was 18 trails and the confederate was told to give the same incorrect answer on 12 critical trails
  • In the first 2 trails the confederate answered correctly, in 12 critical trails the confederate gave the wrong answer and 4 more where the confederate gave the correct answer.

Results:

Measure of conformity was…

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