Motivation - Business Studies (GCSE BBC Bitesize Revision)

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Business Studies


Companies can motivate employees to do a better job than they otherwise would. Incentives that can be offered to staff include increased pay or improved working conditions. Motivational theories suggest ways to encourage employees to work harder.

What is motivation?

Motivation is about the ways a business can encourage staff to give their best. Motivated staff care about the success of the business and work better. A motivated workforce results in:

A still from the sitcom 'The Brittas Empire'. Leisure centre manager Gordon Brittas stands outside Whitby New Town Leisure Centre (

A manager needs to be able to motivate their staff

  • Increased output caused by extra effort from workers.
  • Improved quality as staff take a greater pride in their work.
  • A higher level of staff retention. Workers are keen to stay with the firm and also reluctant to take unnecessary days off work.

Managers can influence employee motivation in a variety of ways:

  • Monetary factors: some staff work harder if offered higher pay.
  • Non monetary factors: other staff respond to incentives that have nothing to do with pay, eg improved working conditions or the chance to win promotion.

Payment methods

Managers can motivate staff by paying a fair wage. Payment methods include:

A payslip showing someone's monthly salary and tax deductions. (

  • Time rate



Excellent notes on what motivation is, its benefits, financial and non financial methods of it and Maslow's hierarchy of needs. Students can use them to create their own revision tools or just take their own notes.

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