Media Notes

HideShow resource information

MEDIA PSYCHOLOGY NOTES

EXPLANATIONS OF MEDIA INFLUENCES ON PRO-SOCIAL AND ANTI-SOCIAL BEHAVIOUR

  • Social Learning Theory

Bandura's (1965) learning theory suggests that children learn by observing a behaviour. Modelling does not require reinforcement for learning. However, behaviour is more likely to occur if the model has status for the individual and the expectation of reward is greater than the

Comments

Rhiannon19

where is the rest?

Similar Psychology resources:

See all Psychology resources »See all Media psychology resources »