Media Notes
- Created by: ihatealevels
- Created on: 14-03-16 21:44
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MEDIA PSYCHOLOGY NOTES
EXPLANATIONS OF MEDIA INFLUENCES ON PRO-SOCIAL AND ANTI-SOCIAL BEHAVIOUR
- Social Learning Theory
Bandura's (1965) learning theory suggests that children learn by observing a behaviour. Modelling does not require reinforcement for learning. However, behaviour is more likely to occur if the model has status for the individual and the expectation of reward is greater than the…
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