Marketing

THE FOUR P'S OF MARKETING;

P roduct design and development

P rice, based on profit or competitiong

P lace like wholesale or retail, fashion or promotion, etc

P romotion by word of mouth or advertising

Hard Sell:

• a HS advertisment has a simple and direct message about the product it's advertising
• this is usually called the UNIQUE SELLING PROPOSITION (USP)
• the HS approach can be used to advertise functional products like a rucksack

Controversial Advertising:

• the Italian company Benetton has long used controversial advertisments in the form of shocking images like the slogan of 'UNITED COLOURS OF BENETTON' alongside pictures of a priest kissing a nun, dying…