Marketing

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  • Created by: Abigail
  • Created on: 17-11-14 16:16

THE FOUR P'S OF MARKETING;

P roduct design and development

P rice, based on profit or competitiong

P lace like wholesale or retail, fashion or promotion, etc

P romotion by word of mouth or advertising

Hard Sell:

  • a HS advertisment has a simple and direct message about the product it's advertising
  • this is usually called the UNIQUE SELLING PROPOSITION (USP)
  • the HS approach can be used to advertise functional products like a rucksack

Controversial Advertising:

  • the Italian company Benetton has long used controversial advertisments in the form of shocking images like the slogan of 'UNITED COLOURS OF BENETTON' alongside pictures of a priest kissing a nun, dying…

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