Key Examples/Evidence- Culture as a competitive advantage
- Created by: Thomas Mannion
- Created on: 20-05-13 16:00
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Culture as a competitive advantage
Zappos: Defines its culture in terms of 10 core values made part of everyday working life. For Zappos, the "culture is the brand"
Ikea: Clear link between strong corporate culture, the business model and financial success (" to visit ikea is…
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