BP3: Key Examples/Evidence

HideShow resource information

Key examples/evidence

Some firms whose culture may have contributed to a failure to change:

Kodak: Too late to embrace the rapid shift from film to digital photography

Nokia: Long term dominant market leader in mobile phones failed to spot fast moving challengers

Sony: Silo mentality arising from market leadership reduced the incentive…


No comments have yet been made

Similar Business Studies resources:

See all Business Studies resources »