BP3: Key Examples/Evidence
- Created by: Thomas Mannion
- Created on: 22-05-13 15:31
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Key examples/evidence
Some firms whose culture may have contributed to a failure to change:
Kodak: Too late to embrace the rapid shift from film to digital photography
Nokia: Long term dominant market leader in mobile phones failed to spot fast moving challengers
Sony: Silo mentality arising from market leadership reduced the incentive…
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