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Key Theory
Ethics ­ set of moral values held by an individual or group, and making decisions that are morally right.
Public relations ­ activities which boost the public profile of an organisation, which then leads to an
increase in sales and profit
Corporate social responsibility ­ conducting business in…

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the year previous, but when the company was would have gone to them
found to have done this, the fine reduced them but had to go elsewhere.
way back to figures lower than what they were
getting previous to this in many years before
similar to those made in 2008,…

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http://www.tesco.ie/corporate-responsibility/

http://www.prweek.com/article/1220637/news-analysis-tescos-transparency-food-waste-c
sr-wake-up-call-city

http://www.foe.co.uk/sites/default/files/downloads/tesco_every_little_hurts.pdf

http://www.theguardian.com/environment/2013/oct/06/ethical-high-street-clothes-tesco

http://www.theguardian.com/environment/2014/mar/02/tesco-hugh-fearnley-whittingstall
-tuna-fishing

http://www.bbc.co.uk/news/business-22778145

http://www.tutor2u.net/blog/index.php/business-studies/comments/the-horse-meat-scand
al-a-question-of-trust



M&S

JLR



Starbucks:

http://www.tutor2u.net/blog/index.php/business-studies/comments/starbucks-up-close-an
d-personal-with-howard-schultz
http://www.tutor2u.net/blog/index.php/business-studies/comments/schultz-on-leadership-
love-and-the-competitive-advantage-of-culture
http://www.tutor2u.net/blog/index.php/business-studies/comments/corporate-tax-avoidan
ce-legal-but-unethical
http://www.tutor2u.net/blog/index.php/business-studies/comments/starbucks-brews-up-bi
g-tax-breaks


Good ethical behaviour ­ Premier Farnell

http://www.premierfarnell.com/investors/code-conduct

http://www.yorkshirepost.co.uk/business/business-news/premier-wins-top-ethical-status-i
n-2014-1-6531373



Poor ethical behaviour ­ GSK

http://www.bbc.co.uk/news/business-22213366

http://wwwnews.live.bbc.co.uk/news/business-23458469

http://www.bbc.co.uk/news/business-27597312

http://www.bbc.co.uk/news/business-27597312

http://www.bbc.co.uk/news/business-25415485

http://www.gsk.com/en-gb/responsibility/

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http://www.tutor2u.net/blog/index.php/business-studies/comments/gsk-the-only-way-is-e
thics(with further links)

http://www.tutor2u.net/blog/index.php/business-studies/comments/business-ethics-csr-gs
k-promises-to-be-good

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