- Created by: John Bendo
- Created on: 30-03-13 19:48
A franchise is a business agreement that allows one business (the franchisee) to use another business's name and sell their products or services. The Franchiser pays The Franchisee a percentage of annual turnover to use its name and sells its products.
Advantages to the Franchiser
- Allows the franchiser to increase its market share without investing heavily.
- Provides a reliable revenue
- Risks and uncertainty are shared between the Franchiser and Franchisee
Disadvantages to the…