Field Experiments

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Overview

Conducted in a more 'natural'/'ordinary' environment, in comparison to Lab Experiments

  • 'In the field' of the experiment
  • Anywhere outside of a Laboratory Setting

IV is still deliberately manipulated by the researcher, and then the researcher measures the DV

Participants are not usually aware that they are participating in an experiment

This means that the behaviour of the participants may be more natural than a Lab Experiment

Strengths

Is much more natural, in…

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