Experimental Methods

Field Experiments

Outline the two main advantages to field experiments

Outline the two main disadvantages to field experiments

Laboratory Experiments

Outline the two main advantages to lab experiments

Outline the two main disadvantages to laboratory experiments

Laboratory Experiments

• High degree of control
• Possibility of replication

• A high degree of control may lead to lack of realism
• Demand characterstics increase because the participants may adjust their behaviour accordingly

Field Experiments

• Ecologically valid because it takes place in a naturalistic setting
• Demand characterstics are reduced

• It cannot be generalized to many situations
• High lack of control