Elections

Key factors in elections:

Always think about the impact of party policies, the election campaign, the leaders, the record of the government especially the economy.

1979:

• Labour record on the economy
• Winter of Discontent
• Timing of election/ Loss of Lib Dem support after devolution referendums
• Moderate Conservative manifesto skilled workers
• Personality Thatcher V Callaghan
• Professional campaign by Conservatives
• Media 

1997:

• The remodelling/rebranding of…