A2 Psychology- Media campain- Cowpe- chip pan fires

Cowpe (1989-chip pan fire media campaign):

  • Cowpe reported on a Tv campain that took place in the UK between 1976 and 1984 based around the dangers of chip pan fires.
  • They used two 60 second adverts called 'Inattendance' and 'overfilling' were shown in 7 different regional TV areas.
  • In 3 areas- Granada, Harlech and Tyne Tees, were shown the TV campaign twice.
  • It was measured through the fire brigade statistics for the number of chip pan fires before and after the campaign.
  • Aim: To test the effectiveness of an advertising ampaign.
  • Participants- People living in the


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