Voting behaviour factors

These are factors that always influence voting behaviour:

• Party Identification & loyalty
• Class
• Age
• Gender
• Religion
• Ethnicity
• Religion

These are factors that only affect voting behaviour for that election:

• The economy: links to raitional choice, can be argued to be long term
• Personal qualities & appeal of leader
• Media
• Style & effectiveness of caimpaign
• Events leading up to election: e.g. 'Winter of discontent' wrecked Labour's chances of winning the election in 1979 & the falklands war boosting Thtcher's popularity in 1983
• Issue & party images