- 1920s prosperity = belief bull market would never end
- + Speculation in the stock market: values rising from $34bill 1925 - $64bill 1929
- Stocks brought 'on the margin' at 10% of the share price - prices went up the shares could be sold, prices fall = can't pay back loan
- Prices driven by overconfident investors> eco fundamentals = overvalued shares
- Dissapointing results = panic selling shares - 12.8mill sold: "Black Thursday", market shrunk 50% in 6 weeks (24th Oct)
- Prices fell: can't pay back loans, can't get money back, bankruptcy
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