Use of Personal Pronouns ('I', 'you')
The use of 'you' directly addresses the reader. Adds a personal touch and makes reader feel involved. Sounds friendly, inviting and confiding.
Can be used in first person ('I'), second person ('you'), or third person ('he', 'she', 'it', 'they'). When first person is used - it gives the effect of the writer sharing an experience with the reader - more personal.
Tone and Mood
Refers to how the passage is meant to make the reader feel, e.g. reflective, lively, amused or emotional.
Sensational and Emotive Language
Writers use language to either be dramatic or make the reader feel a particular emotion, e.g. sympathy or anger. Charity adverts are a good example of how the writer wants to influence the reader's feelings. Often language is used to gain their sympathy. (To persuade them to donate to the charity).
Exaggeration / Hyperbole
Exaggeration is used to give a greater emphasis. Writers often use exaggeration, especially when the purpose is to persuade or amuse. Exaggeration often includes superlatives like 'the best' or 'the worst'. Adverts often use them to grab the readers attention "The cheapest prices in town!"
Sometimes a word, a phrase or a structure is repeated for emphasis. Repetition is often used in newspaper articles, adverts and promotional leaflets.
A question that doesn't need an answer. The answer should be obvious from the context. Rhetorical questions are used for effect and to make the reader consider and reflect upon the question asked.
When words are positioned close together the begin with the same sound. Alliteration is used in texts to make certain groups of words to stand out and make something memorable. It's often used in newspaper headlines.
Use of Three
One of the easiest and most useful ways to emphasise a point is by repeating three words or phrases. Politicians often use this technique to stress an important point. It's also found in media texts such as magazine articles.
Figures of Speech
A figure os speech is an expression which shouldn't be taken literally. For example, 'It's raining cats and dogs' means it's raining heavily.