Opportunities exist where indidividuals want a particualr product or service that is
not yet available
In short supply
better quality
cheaper
Key Terms
Wholesalers – businesses that take stocks of products from a number of suppliers and sell them on to other businesses, such as retailers
Retailers – shops (and now also websites) that sell products direct to customers or consumers
Market Research – the process of gathering information about customers, competitors and market trends.
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