The franchisee is given support by the franchiser. This includes marketing and staff training. So starting a business in this way requires less expertise and is less lonely!
The franchisee may benefit from national advertising and being part of a well-known organisation with an established name, format and product
Less investment is required at the start-up stage since the franchise business idea has already been developed
A franchise allows people to start and run their own business with less risk. The chance of failure among new franchises is lower as their product is a proven success and has a secure place in the market
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