Is important as we experience impersonal events that we learn norms from.
There are claims that we live in a media-saturated society, and as a result, violence and crime may be imitated, particularly by children.
Feminists argue that women get a bad press, girls learnt to be less important.
Symbolic annihilation; Women are under-represented in the media and are seen negatively, e.g. anorexia.
Ethnic minorities portrayed negativley.
Moral panic - Exaggerated reports on certain groups through media, and are seen as a threat.
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