Obedience - it can be easily influenced by other people, their environment or group activity for e.g. the Milgram study shows that the victim was influenced by the money, the legitimate authority ( wearing a lab coat made him look like he knew what he was doing - must follow him) , and many other circumstances.
Helping Behaviour - people might help or not help due to what other people in their surroundings are doing for e.g. in the Piliavin study, more people helped when they were in groups ( probably because they had people to back them up with their actions) than being alone which shows that they would be influenced by the people around them.
The Psychology of Tyranny - the approach could explain this by the way people feel they need to act when put in a rank or a group for e.g. the Reicher and Raslam study shows that prisoners were inferior to guards even though they weren't really prisoners and guards.
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