- Created by: imogen
- Created on: 06-06-17 10:47
Conformity - process of yielding to a majority influence, there are 3 types:
Internalisation - a real change of private views to match a groups views, deep and long-lasting
Identification - taking the views and beliefs of a group because of valuing membership, but they aren't necessarily maintained upon leaving
Compliance - publicly conforming to behaviour or views but privately maintaining their own
Explanations of conformity
1. Normative social influence: is the need to be accepted by others, likely to lead to compliance. This is emotional and not cognitive.
2. Informational social influence: need to feel confident that our ideas are correct, if we are unsure we seek others approval to form our own. This is cognitive.
Conformity to Social Roles
Social roles - the 'parts' people play as members of various social groups. These are accompanied by expectations of appropriate behaviour for each role
Asch: Unambiguous task
Aim: level of compliance
Procedure: participant placed in group of 6-8 confederates, P at end of row. They were asked to state out loud which line of 3 was the same length as the original line. On the first 2 trials all conf. gave the right answer, after that they all gave the same wrong answer.
Findings: 32% of answers were wrong, 74% conformed at least once, and 26% did not conform
Group size - after 3 conf. there was no rise in conformity
Unamity - conformity dropped in another gave a different answer
Task difficulty - conformity increased when it was harder to tell the line length
Conclusion: conformity in way of compliance. Normative social influence.
Conformity to Social Roles Key Study
Zimbardo: Stanford prison Experiment
Procedure: paid, male American volunteers randomly allocated to prisoner/guard. Arrest of ‘prisoners’ from homes. Handcuffed, blindfolded, stripped and sprayed; taken to 'prison'
Findings: Study was brutal and ‘realistic’ it was discontinued and 3 ‘prisoners’ dropped out etc.
Conclusion: people readily conform to expectations and such roles shape a person’s attitudes and behaviours.
:) Environmentally stable and randomly allocated- rules out individual personality difference
X - P’s were play acting - just based behaviour off stereotypes
:) Quantitative data showed 90% of prisoner convos were about prison life- real situational experience.
X – Unethical – humiliation and distress caused to prisoners.