This happend in groups of 7-9 participants but only one was naive (a real participant). The others were confederates (Insiders) of the reasercher.
The confederates were told to give the samr incorrect answer on 12 critical trials
In total there were 18 trials with each participant: In the first two trials- confederates answered correctly, and then 16 more trials, in 12 critical trials the confederates gave wrong answers and 4 more where confederates gave correct answers.
Findings- The crucial measure was how often naive participants gave the same wrong answer and the confederates on the critical trials (When the confederates gave the wrong answer). This was a measure of conformity. Overall, there was a 32% conformity rate. In other words, particapants agreed with the wrong answer on about a third of the critical trials. But there were important individual diffrences. For example, no one conformed on all the critical trials, and about 25% didnt conform even once. About 75% conformed at least once. Participants appeared to be experiencing a lot of stress through the experiment (e.g. nervous laughter, fidgeting) Just to confirm that the lines were unambiguous, asch conducted a control trial with no confederates gicing wrong answers. Asch found that people do make mistakes about 1% of the time
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