Asch investigated conformity rates:
- The extent to which social pressure from a majority group could influence a person to conform.
- A naive participant was asked a question to which several stooges had already answered wrongly - which line matched the stimulus line. It was an unambiguous task.
- Asch found that p's conformed 1/3 (32%) of the time. When only one stooge gave wrong answer, it dropped to 5%. >3 stooges incorrect made little difference to conformity rate.
It was concluded that people conformed for two main reasons:
- The need to belong to a group and avoid being ostracised and ridiculed - normative social influence.
- The need to be right, in the presence of an ambiguous task where you are not sure - informative social influence.
When juries are reaching a verdict, even under careful and correct evaluation of evidence, the minority may feel under pressure to conform due to normative social influence - the need to be accepted, especially if the verdict is not clear cut. This is especially true for a unanimous verdict.
Comments
No comments have yet been made