Psychology - Social Conformity

AS Psychology for AQA A, Social influences: Conformity.


Conformity - definitions

Conformity: yielding to majority influence due to real or imagined group pressure.

Social influence: the process by which an individual's attitudes, beliefs or behaviours are changed by the presence or actions of others.

Complaince: publing conforming to the behavior or views of others in a group, but privately maintaining one's own views - PRETENDING.

Identification: adopting the behavior or views of a group both publicly and privately, however this is temporary - TEMPORARY CHANGE.

Internalization: changing one's private views to match those of the group - PERMENANT CHANGE.

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Conformity - definitions 2

Normative social influence: the desire to be LIKED --> can lead to compliance.

Informative social influence: the desire to be RIGHT --> leads to internalization.

Explicit social norms: social rules that are showed explicitly.

Implicit social norms: social rules that are implied or generally known.

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Why people obey

1. Legitimate authority

2. Buffers

3. Agentic shift - changing from autonomous to agentic

4. Gradual commitment

5. Alter meaning or situation

6. Contractual obligation

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Why people disobey

1. Feeling resposible

2. Disobedient models - others

3. Question authority's motives

4. Time to think and gain social support

5. Reactance

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External locus of control: what happens is outside of your control, for example it is fate.

Internal locus of control: what happens to you is within your control.

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Why people resist pressures to conform

1. Individuation

2. Control

3. Prior commitment

4. Time to think

5. Social support

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Why people yield to majority influence

1. Snowball effect

2. Social cryptoamnesia (Perez et al, 1995)

3. Foot in the door

-----> Moscovici (1969) " Calling a blue side green " - 6 participants. When actors say 'green' everytime: 8% agree. Less consistent: 1%

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How majority groups bring about social change

1. Conformity

2. Maintaining order

3. Power

4. Social roles

5. Compliance

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How minority groups bring about social change

1. Commitment

2. Consistency

3. Confidence

4. Persuasiveness

5. Flexibility

6. Relevance

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