Conformity - definitions
Conformity: yielding to majority influence due to real or imagined group pressure.
Social influence: the process by which an individual's attitudes, beliefs or behaviours are changed by the presence or actions of others.
Complaince: publing conforming to the behavior or views of others in a group, but privately maintaining one's own views - PRETENDING.
Identification: adopting the behavior or views of a group both publicly and privately, however this is temporary - TEMPORARY CHANGE.
Internalization: changing one's private views to match those of the group - PERMENANT CHANGE.
Conformity - definitions 2
Normative social influence: the desire to be LIKED --> can lead to compliance.
Informative social influence: the desire to be RIGHT --> leads to internalization.
Explicit social norms: social rules that are showed explicitly.
Implicit social norms: social rules that are implied or generally known.
Why people obey
1. Legitimate authority
3. Agentic shift - changing from autonomous to agentic
4. Gradual commitment
5. Alter meaning or situation
6. Contractual obligation
Why people disobey
1. Feeling resposible
2. Disobedient models - others
3. Question authority's motives
4. Time to think and gain social support
External locus of control: what happens is outside of your control, for example it is fate.
Internal locus of control: what happens to you is within your control.
Why people resist pressures to conform
3. Prior commitment
4. Time to think
5. Social support
Why people yield to majority influence
1. Snowball effect
2. Social cryptoamnesia (Perez et al, 1995)
3. Foot in the door
-----> Moscovici (1969) " Calling a blue side green " - 6 participants. When actors say 'green' everytime: 8% agree. Less consistent: 1%
How majority groups bring about social change
2. Maintaining order
4. Social roles
How minority groups bring about social change