psychological investigations
self reports, observations, experiments and correlations.
- Created by: holly
- Created on: 18-05-11 16:00
self report
strengths
- gain qualitative and quantitative data
- quick and easy to gain alot of data
- can see peoples opinions
weaknesses
- demand characteristics
- socially desirable response
- low reponse rate
- participants might react different to how they say they would
- participants may interpretate the questions differently
self report
improvements
- ask different style questions, like fixed choice or scale questions which are both easier to analyse
- give different instructions to the participants
- change the format or environment
- ethics could be improved by keeping the information confidential
self report
interview
strengths - detailed information. focus on individuals. relaxed environment weaknesses - difficult to analyse. time consuming. expensive. interviewer biases
questionnaires
strengths - quick. lots of data. quantitative data is easier to analyse. convenient weaknesses - socailly desirable response. interpretation of questions. low response rate
averages
bar charts - is to record data in categories histogram - is to record grouped data
- mean = add values/number of values
- median = middle value
- mode = most common value
- range = biggest value - smallest value
observation
strengths
- high ecological validilty
- naturally occurring behaviour
- reduced demand characteristics
- ethical issues
- cannot be artifical
weaknesses
- lack of control
- observers may affect behaviour if detected
- difficult to replicate
- more than 1 observer may be needed
- interpretation of behaviour
observation
improvements
- more categories would mean increased validity
- different categories would make it more reliable
- more participants would increase validity and reliability
- ethics could be improved by gaining consent from the participants
reliability
- inter - rater = 2 observers
- inter - rater reliability = checking criteria before doing the observation
experiment
alternative
there will be a difference...
ex.1 there will be a different in that students will recall more information on a monday morning than they will on a friday afternoon ex.2 there will be a difference in the amount of money spent the week before christmas compared to the week after christmas
null
there will be no difference...
ex.1 there will be no difference in the amount of information students can recall on a monday morning compared to a friday afternoon and any difference that is shown will be due to chance ex.2 there will be no difference in the amount of money spent in the week before christmas then the week after christmas.
experiment
one-tailed hypothesis
states the direction in which the results are expected to go ex.men drive faster then women
two-tailed hypothesis
doesn't give a predicted direction ex.there is a difference in the speed that mean and women drive
sampling
opportunistic - available at the time
advantages - quick and cheap
disadvantages - non-representative sample making it difficult to generalise. demand characteristics
random - everyone has an equal chance of being selected
advantages - there's no biases
disadvantages - non-representative sample which would make it difficult to generalise. demand characteristics
systematic - done by using a formula, every nth person
advantages - quick
disadvantages - non-representative difficult to generalise. demand characteristics
sampling
self selecting - participants volunteer
advantages - affordable. quick way of gaining a sample. participants will be more co-operative as they have volunteered
disadvantages - demand characteristics
stratified - participants are representative of the whole population
advantages - most representative of all the types of sampling, this makes it easier to generalise
disadvantages - expensive. time consuming. demand characteristics
experimental design
independent measures different participants are used for each condition
strengths - participants only have to do 1 condition. reduces boredom effects. reduces practise effects.
weaknesses - individual differences/participant variables might effect the results, for example having all the participants that are good at the activity in the same group. more participants would be needed
repeated measures the same participants are used in each condition
strengths - individual differences/participant variables wouldn't effect the results because the same people are being used for all of the conditions
weaknesses - participants might suffer from practise effects by naturally getting better the second time. participants might suffer from boredom effects
experimental design
counterbalancing
alternating the order that participants perform in different conditions - to eliminate order effects ex.group 1 does a and then b, while group 2 does b and then a
randomisation
material for each condition is presented in a random order - to prevent order effects
observation
observation types
- structured observation is the use of pre-determined categories of behaviour
- unstructured observation is where you record everything
observation
time sampling observations may be made at regular time
event sampling keeping a tally chart of each time a type of behaviour occurs
point sampling focusing on 1 individual for a certain amount of time
experiment
lab experiement artificial environment with tightly controlled variables
strengths - lots of control. easy to replicate. can use necessary equipment. cheap and isn't time consuming
weaknesses - demand characteristics. artificial environment. low ecological validity. experimenter biases
field experiement natural environment with independent variable manipulated by the researcher
strengths - naturally occuring behaviour. high in ecological validity
weaknesses - time consuming and expensive
experiment
natural/quasi experiment natural changes in the independant variable are used and it's not manipulated
strengths - it may be ethically unexceptable to manipulate the independant variable. reduced demand characteristics. no experimenter bias
weaknesses - the indenpendant variable is not controlled. there is no control over allocation of participants to the groups.
ethical issues
confidentuality - if experimenters you the results the will have to keep it confidentual and not use the participants name
correlation
a correlation is a statistical technique used to quantify the strength or relationships between 2 variables
strengths - it can tell us whether there is a relationship between 2 variables and this can be used as an indicator of futher research
weaknesses - it doesn't tell us the cause and effect and we can't assume whis so it is misleading. the lack of correlation doesn't mean that there is no relationship
correlation
after the points are plotted on a scattergraph, you draw a line of best fit
if both variables increase together this means there is a positive correlation if one varibale increases as the other decreases there is a negitive correlation if no line of best fit can be drawn there is no correlation
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